Bud X Art Of Football
In partnership with AOF, we created a bespoke English vintage kit that sold out in minutes.
Budweiser is one of the biggest and oldest official sponsors of the FIFA World Cup. In a year where England had a real chance in the competition, the historical American beer brand needed a way to relate with the young English adult audience. So how do you do that? You work with AOF to create a bespoke vintage kit that everyone wants to get their hands on.
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AGENCY: DRAFTLINE AB-INBEV • EXECUTIVE CREATIVE DIRECTOR: MARK BOWN • CREATIVE DIRECTORS: FELIPE SAMPAIO, GABRIEL GARCIA
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