By The Time

We invited people to help us restore the ocean, using our media to contextualise just how quickly coral reefs were disappearing.

Like the reefs themselves, the problem of coral degradation was out of sight. The stats are frightening: a coral is lost every 0.00350877 seconds. As a beer born from the beach with a mission to protect the ocean, Corona had to do something. But how do we bring this alarming yet seemingly intangible scale to the surface? Simple, we make it tangible.

Case Study


☆ Campaign Ad of the day ☆ Campaign Pick of the week

AGENCY: DRAFTLINE AB-INBEV • EXECUTIVE CREATIVE DIRECTOR: MARK BOWN • CREATIVE DIRECTORS: FELIPE SAMPAIO, GABRIEL GARCIA


More Work

Chernigivske.
The Beer With A Ukrainian Heart.

Visa.
All I Want For Christmas Is You.

Beck’s.
Autonomous.

Corona.
Ocean Crates.

Deutsche Telekom.
Connected Underwear.

Sour Patch Kids.
I (Actually) Read And Agreed.

Stella Artois.
The Pub Renaissance.

Corona.
By The Time.

Budweiser.
X Art Of Football.

Unicef.
It Begins With A Blanket.

Zovirax.
The Cold Sore Elimination Experts.

Humanis.
Dreamers.

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Corona. Emojiless.

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Budweiser. Art Of Football.