We invited people to help us restore the ocean, using our media to contextualise just how quickly coral reefs were disappearing.

Like the reefs themselves, the problem of coral degradation was out of sight. The stats are frightening: a coral is lost every 0.00350877 seconds. As a beer born from the beach with a mission to protect the ocean, Corona had to do something. But how do we bring this alarming yet seemingly intangible scale to the surface? Simple, we make it tangible.