Connected Underwear
We created smart underwear that blocks your partner's phone so you two can make love, not likes. Yes, it really came to this.
90% of us bring our phones to bed. And then make posts, not love. It’s true - young people are having less sex than ever before. And even when they do do it, research shows that 1 in 10 still check their phones while at it! Yep… That’s a thing now... A thing that Deutsche Telekom wanted to fix. So how do you get people talking about this unbelievable, but serious issue? We create a serious(ish) solution that no one can ignore.
Case Study
Online Films
☆ Underwear Exhibited in the German Museum of Technology ☆ Limited Edition Sold Out in less than 24 Hours ☆ Relaunched by 4 other DT markets across Europe
AGENCY: SAATCHI & SAATCHI • GLOBAL CREATIVE DIRECTOR: KATE STANNERS • CHIEF CREATIVE OFFICER: GUILLERMO VEGA • EXECUTIVE CREATIVE DIRECTOR: DAN TREICHEL • CREATIVE DIRECTORS: WILL JOHN, FRANKI GOODWIN • COPYWRITER: FELIPE SAMPAIO • ART DIRECTOR: GABRIEL T. GARCIA
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