I (Actually) Read And Agreed
For the first time ever, we actually made people read the entire terms & conditions of a promo. Out loud.
Very Bad Kids (AKA Sour Patch Kids) arrived in France with a clear message to tell: ‘First they're sour. Then they're sweet.’. So how do you launch this concept in the digital world in order to be relevant to teens and tweens?
Case Study


___________________________
Creatives