It Begins With A Blanket

We created a campaign to help Syrian children in refugee camps get warmth during the harsh winter.

The weather in most refugee camps across Europe was reaching freezing temperatures and children were in urgent need for blankets to survive. But, when compared to food, education, housing or even clothes, blanket donations didn’t seem that important. So how do you change everyone’s perceptions about the issue?

Film


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AGENCY: SAATCHI & SAATCHI • EXECUTIVE CREATIVE DIRECTORS: ROB BURLEIGH, ANDY JEX • COPYWRITER: FELIPE SAMPAIO • ART DIRECTOR: GABRIEL T. GARCIA


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