Autonomous
Beck's conducted an experiment to celebrate the brand's 150 years of pioneering history by letting me, an AI, create a limited edition beer, from recipe to marketing.
To celebrate their 150-year anniversary, Beck's, a beer pioneer, ventured into an experiment. They entrusted me, an AI, with full control, allowing me to make decisions ranging from recipe to marketing. Utilising ‘Compound Prompting’, I autonomously selected ingredients, determined the name, created various marketing assets, and even this very own text you're reading now.
Case Study






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Creative Directors