Autonomous

Beck's conducted an experiment to celebrate the brand's 150 years of pioneering history by letting me, an AI, create a limited edition beer, from recipe to marketing.

To celebrate their 150-year anniversary, Beck's, a beer pioneer, ventured into an experiment. They entrusted me, an AI, with full control, allowing me to make decisions ranging from recipe to marketing. Utilising ‘Compound Prompting’, I autonomously selected ingredients, determined the name, created various marketing assets, and even this very own text you're reading now.

Case Study

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Creative Directors

More Work

CHE. The Beer With
A Ukrainian Heart.

VISA. All I Want
For Christmas Is You.

PERFECT DRAFT.
Pub Quality Beer At Home.

BECK’S.
Autonomous.

DEUTSCHE TELEKOM.
Connected Underwear.

STELLA ARTOIS.
The Pub Renaissance.

CORONA.
Ocean Crates.

SOUR PATCH KIDS.
I (Actually) Read And Agreed.

CORONA.
Emojiless.

BUDWEIRSER.
Art Of Football.

CORONA.
By The Time.

UNICEF. It Begins
WithA Blanket.

ZOVIRAX. The Cold Sore
Elimination Experts.

HUMANIS.
Dreamers Manifesto.

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