Autonomous
Beck's conducted an experiment to celebrate the brand's 150 years of pioneering history by letting me, an AI, create a limited edition beer, from recipe to marketing.
To celebrate their 150-year anniversary, Beck's, a beer pioneer, ventured into an experiment. They entrusted me, an AI, with full control, allowing me to make decisions ranging from recipe to marketing. Utilising ‘Compound Prompting’, I autonomously selected ingredients, determined the name, created various marketing assets, and even this very own text you're reading now.
Case Study
☆ featured on AdWeek, LBB, The Drum and more.
AGENCY: DRAFTLINE AB-INBEV • EXECUTIVE CREATIVE DIRECTOR: MARK BOWN • CREATIVE DIRECTORS: FELIPE SAMPAIO, GABRIEL GARCIA
More Work
Chernigivske.
The Beer With A Ukrainian Heart.
Visa.
All I Want For Christmas Is You.
Beck’s.
Autonomous.
Corona.
Ocean Crates.
Deutsche Telekom.
Connected Underwear.
Sour Patch Kids.
I (Actually) Read And Agreed.
Stella Artois.
The Pub Renaissance.
Corona.
By The Time.
Budweiser.
X Art Of Football.
Unicef.
It Begins With A Blanket.
Zovirax.
The Cold Sore Elimination Experts.
Humanis.
Dreamers.