The UK is being stripped of its pubs. To help them revive, Stella Artois Unfiltered, the “Beer, au naturel”, invited artists to strip something else: their signs.

In 2022, Stella Artois launched Stella Unfiltered. A beer au-naturel. Naked, if you will. But knowing that over 400 pubs were being stripped out of business every year in the UK, our iconic brand needed to step in. During the launch of our new beer au-naturel, we invited artists to strip something else: pub signs. And we auctioned every single one of them with all profits going back to revive pub life.