Emojiless

In response to the new lime emoji release, we’ve created a Corona one.
But just so no one can ever use it. Not even us.

Everything Corona loves has become an emoji: the sun, the palm tree, the beach, and now even the lime. So… what about us? Well.. we did what any other brand would do in our place: we created our own emoji too. But not for the same reasons. We did it just so we could legally own the copyrights to it, and then lock it away, forever. Because for us, we believe life, our beer and the lime are simply best enjoyed outside - in the real world.

Case Study


AGENCY: DRAFTLINE AB-INBEV


More Work

Chernigivske.
The Beer With A Ukrainian Heart.

Visa.
All I Want For Christmas Is You.

Beck’s.
Autonomous.

Corona.
Ocean Crates.

Deutsche Telekom.
Connected Underwear.

Sour Patch Kids.
I (Actually) Read And Agreed.

Stella Artois.
The Pub Renaissance.

Corona.
By The Time.

Budweiser.
X Art Of Football.

Unicef.
It Begins With A Blanket.

Zovirax.
The Cold Sore Elimination Experts.

Humanis.
Dreamers.

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Stella Artois. The Pub Renaissance.

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Corona. By The Time.